How to Do Keyword Research in WordPress Website

Start with a seed keyword

A seed keyword is the starting point for your research. It is a general term that describes your business, product, or service. For instance, if you run a restaurant, your seed keyword could be “restaurant.” Use your seed keyword to generate more ideas for your keyword research. You can use the Google search engine to type in your seed keyword and see the related searches that come up. This will give you an idea of what people are searching for and the keywords they use.

Use keyword research tools

There are numerous keyword research tools available online. These tools help you to discover new keywords and phrases related to your seed keyword. Some of the popular keyword research tools include:

• Google Keyword Planner
• Ahrefs
• SEMrush
• Moz Keyword Explorer

Each of these tools has unique features, and you can choose the one that suits your needs and budget. Google Keyword Planner is a free tool that allows you to find new keywords and analyze their search volume and competition. Ahrefs, SEMrush, and Moz are paid tools that offer more advanced features such as keyword difficulty analysis, competitor analysis, and keyword trends.

Analyze keyword search volume and competition

The search volume is the number of times a particular keyword or phrase is searched for in a given period. Competition refers to the number of websites that are already ranking for the same keyword or phrase. You should aim to find keywords with high search volume and low competition. This will increase your chances of ranking higher in search engine results pages.

Consider user intent

User intent refers to the reason behind a user’s search query. It could be informational, navigational, or transactional. It is essential to understand user intent when doing keyword research because it helps you to create content that meets the user’s needs. For instance, if a user types in “how to bake a cake,” their intent is informational. They want to learn how to bake a cake. If a user types in “best cake shops near me,” their intent is transactional. They want to find a cake shop to buy a cake. Understanding user intent will help you to create content that is relevant to the user’s needs and increases the chances of ranking higher in search engine results pages.

Analyze your competitors

Analyzing your competitors’ websites can give you an idea of the keywords they are targeting and their content strategy. You can use SEO tools such as Ahrefs, SEMrush, and Moz to analyze your competitors’ websites. Identify the keywords they are ranking for and the content that is driving traffic to their website. This will help you to identify opportunities for your content strategy and find gaps in your competitors’ content.

Group your keywords

After identifying your target keywords, group them into clusters. Grouping your keywords will help you to create content that is more focused and relevant to your audience. For instance, if you run a restaurant, you can group your keywords into clusters such as “Italian cuisine,” “vegetarian dishes,” “seafood dishes,” etc. This will help you to create content that is specific to each keyword cluster and increases the chances of ranking higher in search engine results pages.

Use long-tail keywords

Long-tail keywords are longer phrases that are more specific to a user’s search query. For instance, “best Italian restaurant in New York” is a long-tail keyword. Long-tail keywords have lower search volume but also lower competition. They are also more specific to a user’s search intent, which means that they are more likely to convert into a sale or a lead. Using long-tail keywords in your content can help you to attract highly targeted traffic to your website and increase your chances of ranking higher in search engine results pages.

Optimize your content

Once you have identified your target keywords, it is essential to optimize your content for these keywords. This involves incorporating your target keywords into your website content, including your page titles, meta descriptions, header tags, and body text. However, it is important to use your target keywords in a natural and organic way that does not compromise the quality of your content or violate Google’s guidelines.

Monitor your keyword rankings

After optimizing your content, it is essential to monitor your keyword rankings to see how well your content is performing in search engine results pages. You can use SEO tools such as Google Search Console, Ahrefs, SEMrush, and Moz to track your keyword rankings and identify opportunities for improvement. It is important to keep track of your keyword rankings regularly and make adjustments to your content strategy as needed.

In conclusion

keyword research is a crucial aspect of SEO that can help you to optimize your website content and rank higher in search engine results pages. By using SEO tools, analyzing keyword search volume and competition, considering user intent, analyzing your competitors, grouping your keywords, using long-tail keywords, optimizing your content, and monitoring your keyword rankings, you can create a comprehensive keyword research strategy that drives targeted traffic to your website and boosts your online visibility.